Charles & Marie Martin · Instructional Design Portfolio
Two doctorates, one household, twenty years of instructional design across government, corporate, and K-12 — now pushing into an AI-era Fourth Industrial Revolution where the rules of how we learn are being rewritten.
01 — Methodology
Steam. Factory. Electronic. Cyber — a visual braid of the four industrial revolutions.
01 / 04
As we move toward the Fourth Industrial Revolution — a fusion of technologies blurring the physical, digital, and biological — we push into new frontiers. We innovate and experiment with emerging technologies, including AI, to create cutting-edge learning experiences that keep organizations and individuals ready for what comes next.
Indigenous epistemologies from around the world — other ways of knowing, seen on their own terms.
02 / 04
We disrupt the status quo in the transfer of learning by pairing traditional instructional design and adult learning theories with indigenous ways of knowing. Beyond conventional assessments, we capture a fuller, more authentic understanding of learner progress — one that honors how people actually know what they know.
Define → Ideate → Prototype → Test → Redefine — a continuous loop.
03 / 04
Our process sits on top of ADDIE and is driven by Human-Centered Design: we co-create learning experiences with each stakeholder, leading teams through empathy-first discovery to capture the real needs of end users. Solutions are tailored for the highest value and deepest engagement.
Leadership — clarity, equitable, and aligned with compliancy standards.
04 / 04
We lead full-staffed teams of graphic designers, video production, scriptwriters, instructional designers and developers — through the ADDIE process and collaboration with SMEs. Section 508 compliant. Close LMS partnership. Pilot-driven. Efficacy reports that turn training into evidence.
Featured Case Study
AMEDD MEDCoE · Fort Sam Houston
A 40-hour eLearning primer for AMEDD officers advancing to higher leadership — microlearning chunks, mobile-first delivery, Army U compliant, and a 'test-out' feature that respects the time of experienced learners. Built on a Human-Centered Design foundation with a Microsoft Teams / OneNote hub serving as an ongoing doctrinal resource.
Timeline
2 years
Impact
94% of 19 pilot participants agreed the digital primer prepared them for Residential Phase II
Skills Deployed
Frameworks
02 — What We Do
Engaging, high-impact instructional video — storytelling, tight visuals, concise narration. We use high-quality AI voiceover when it serves the learner, and only then.
Infographics, diagrams, charts and motion graphics that simplify complex information. We weave in AI visuals and AI motion when the story asks for it — always in service of clarity.
In-person sessions, 1:1 and 1-to-many webinars, and workshops. Full facilitator guides, presentation decks with say/do scripts, and participant one-pagers. High interaction. Practical application. Organizational alignment.
Interactive, self-paced modules with multimedia, simulations, and innovative assessment that pushes past 'did they watch it?' Every course is storyboarded so structure leads, not the tool.
03 — Selected Work
AMEDD MEDCoE · Fort Sam Houston
A 40-hour eLearning primer for AMEDD officers advancing to higher leadership — microlearning chunks, mobile-first delivery, Army U compliant, and a 'test-out' feature that respects the time of experienced learners. Built on a Human-Centered Design foundation with a Microsoft Teams / OneNote hub serving as an ongoing doctrinal resource.
AMEDD MEDCoE
A 40-hour scenario-based course for the 68W Combat Medic public health track — practical exercises enriched with custom graphics and video content, grounded in Army doctrine.
AMEDD MEDCoE
A 24-hour eLearning course for the 68A Biomedical Equipment Specialist track — built around simulations, a TikTok-style narrative spine, and branching scenarios that pull learners through technical maintenance tasks they'll actually face.
UCLA Health
A series of eLearning courses ('ACES Aware: Stress Busters', 'Provider Burnout', 'How-Guide') designed with medical and mental-health SMEs to address provider resilience and burnout. Preliminary results: early signs of reduced staff turnover.
All Armed Forces · In progress
Active program equipping personnel with identification and environmentally-responsible control methods for pest-related issues across military environments.
Microsoft EDU
Leveraged personal connections with top district leaders doing equity work. Conducted and recorded interviews, edited videos, and prepared closed captions. Placed in Equity in Leadership 101 and 201 on Microsoft's proprietary LMS.
Microsoft EDU
Edited raw teacher interview footage into a teaser for the PowerApps for Educators course.
Microsoft EDU
Publicly accessible on Microsoft Learn. Educates school site leaders on education equity centering Microsoft tools.
Microsoft EDU
Second installment focused on community engagement for school site leaders.
Microsoft EDU
Public on Microsoft Learn. A full solution for parents and teachers — training, scripted Microsoft branding language, technical walk-through videos, facilitator guide, deck, Sway marketing, infographics, and parent/teacher email templates.
Microsoft EDU
A project-based webinar series for parents adapting to distance and hybrid learning, facilitated by Microsoft Store retail associates. Facilitator guides, decks with say/do scripts, participant one-pagers, and full marketing kit (email, website integration, infographic). Extended into equity training for educational leaders and Windows 11 introductions.
Microsoft EDU
Technical walkthrough of Microsoft Teams training educators how to create a parent meeting with the Scheduling Tool.
Discovery Collective · Cell Collective
1.5-year partnership with Discovery Collective to build a K-12 biotech curriculum on the Cell Collective simulation platform. CSS / NSS / Common Core aligned lesson plans, teacher guides, student decks, graphic design, voiceovers, and video. NIH SBIR-funded efficacy research, plus UX feedback that shaped the platform itself alongside Dr. Thomas Helikar.
Discovery Collective · Cell Collective
Recruitment video targeting teachers and educational organizations for the K-12 pilot. Helped secure 5 main partner programs that generated the efficacy data backing the curriculum.
Alexandria's World
Promotional video for the flagship book series. Sourced every visual.
Albert Whitman
After a gap analysis, we proposed a Project-Based Learning kit to re-energize Albert Whitman's flagship BoxCar Kids collection. Deliverables: four PBL workbooks, a Teacher & Parent Guide, and a mock website to scaffold student projects. Common Core aligned, inquiry-based.
Portfolio — Video
Microsoft EDU
Leveraged personal connections with top district leaders doing equity work. Conducted and recorded interviews, edited videos, and prepared closed captions. Placed in Equity in Leadership 101 and 201 on Microsoft's proprietary LMS.
4 months · 10 segments
Camtasia · Microsoft Teams · VTT creator · Microsoft LMS
Microsoft EDU
Edited raw teacher interview footage into a teaser for the PowerApps for Educators course.
2 weeks
Camtasia · VTT creator
Microsoft EDU
Technical walkthrough of Microsoft Teams training educators how to create a parent meeting with the Scheduling Tool.
1 week
Genially · Camtasia
Discovery Collective · Cell Collective
Recruitment video targeting teachers and educational organizations for the K-12 pilot. Helped secure 5 main partner programs that generated the efficacy data backing the curriculum.
2 days
Canva Video
Alexandria's World
Promotional video for the flagship book series. Sourced every visual.
3 days
Camtasia
Portfolio — eLearning
Microsoft EDU
Publicly accessible on Microsoft Learn. Educates school site leaders on education equity centering Microsoft tools.
2 months
Sway · PowerPoint 365 · Microsoft LMS · Camtasia · VTT
Microsoft EDU
Second installment focused on community engagement for school site leaders.
2 months
Sway · PowerPoint 365 · Microsoft LMS · Camtasia · VTT
Microsoft EDU
Public on Microsoft Learn. A full solution for parents and teachers — training, scripted Microsoft branding language, technical walk-through videos, facilitator guide, deck, Sway marketing, infographics, and parent/teacher email templates.
2 months
Sway · PowerPoint 365 · Microsoft LMS
Portfolio — Instructor-Led
Microsoft EDU
A project-based webinar series for parents adapting to distance and hybrid learning, facilitated by Microsoft Store retail associates. Facilitator guides, decks with say/do scripts, participant one-pagers, and full marketing kit (email, website integration, infographic). Extended into equity training for educational leaders and Windows 11 introductions.
8 months
PowerPoint 365 · Microsoft Learn · Facilitator Kit
3,000+ attendees · 93% satisfaction
Portfolio — Books & Workbooks
Albert Whitman
After a gap analysis, we proposed a Project-Based Learning kit to re-energize Albert Whitman's flagship BoxCar Kids collection. Deliverables: four PBL workbooks, a Teacher & Parent Guide, and a mock website to scaffold student projects. Common Core aligned, inquiry-based.
8 months
PBL frameworks · Common Core · Workbook Design
06 — AI-Augmented Practice
We experiment with emerging tech the way a thoughtful practitioner should — curious, but always disciplined about what actually helps someone learn. Below: four places AI has already earned its keep in our work.
High-quality AI narration for scalable, consistent voiceover across long-form instructional video — deployed on CCC and other federal programs.
AI-generated imagery and motion graphics for learning scenarios — characters, environments, and abstract concepts that would be cost-prohibitive to produce otherwise.
LLM integration across Analysis, Design, Development, Implementation, and Evaluation — speeding iteration while keeping learners at the center.
Production-grade LLM workflows that chain specialized agents across education and training tasks — research → outline → storyboard → draft → review.
07 — Unity Games
Shrink into the human body and explore biology — paper cut, burn, sore throat. Built with Discovery Collective and Dr. Helikar.
Unity-based coding puzzles that teach computational thinking through play.
Companion game experience for the book series — branching story exploration.
Playable builds and trailers coming soon. Micro Mayhem launches in partnership with Dr. Helikar and the Discovery Collective studio team.
05 — Publications, Books & Research
Alexandria's Design White Paper
Alexandria's Design White Paper
15-chapter manuscript on AI-era K-12 district leadership
Six articles on 4IR, equity, and adult learning — under peer review
Alexandria's World Publishing
08 — Shop Our Products
Instructional products — workbooks, curriculum kits, white papers, research-backed frameworks — are shared between our two consumer brands. Pick the door that suits your context.
Partner venture
SBA 8(a) woman-owned instructional design firm. Government contracts, enterprise learning, and custom curriculum.
Partner venture
K-12 book series, classroom curriculum, and family learning products. Warm, editorial, kid-facing.